Last 30 days

Welcome back, Wella

Here's what's happening across all your client engagements today.

Revenue (30d)12.4%
$1,284,200
Active Customers8.2%
487,211
Messages Sent22.7%
4,218,400
Avg CTR3.1%
18.4%

Revenue over time

All channels · all workspaces

AI Insights

3 new
VIP cohort showing 14% drop in WhatsApp engagement
high

Suggested action: shift to push notifications for users under segment 'High Rollers · Dormant 7d'.

Est. $48K recovery in next 14 days
Best send time for Crypto vertical drifted to 14:00 GST
medium

Open rate improvement of +18% observed when shifting Crypto sends from 09:00 to 14:00 over last 7 days.

Auto-applied to 3 active campaigns
New high-converting segment detected
low

Users who opened ≥3 WhatsApp messages in last 14d converted at 4.2× baseline. Sample size: 14,820.

Save as segment 'Hot WhatsApp Engagers'

Channel performance

30d
WhatsApp1842K
CTR 24.8%Above benchmark
Email1621K
CTR 16.2%On benchmark
Push482K
CTR 22.4%Above benchmark
SMS218K
CTR 8.1%On benchmark
In-App55K
CTR 38.4%Above benchmark

Revenue by industry

30d
1
Gaming$484K
18.4%
2
Crypto$313K
24.7%
3
Fintech$198K
12.1%
4
Payments$142K
8.4%
5
Loyalty$92K
6.8%
6
Commerce$54K
2.1%

Recent activity

View all

VIP Reactivation campaign delivered to 2,791 customers

2m ago

AI flagged 142 high-LTV customers as churn risk

8m ago

New segment 'Crypto Whales' synced — 1,284 contacts

14m ago

Journey 'Welcome Series' triggered 482 new entries

22m ago

Zoho CRM sync completed — 3,840 records updated

41m ago

Ramadan Loyalty Boost concluded — $218.9K revenue

1h ago

Active campaigns

4 live · 1 scheduled

CampaignStatusChannelAudienceDeliveredCTRRevenueOwner
VIP Reactivation — Q2liveomnichannel2,8402,79140.2%$184K
WC
Wella
AurelionX Welcome Seriesliveemail18,45018,09127.0%$67K
MK
Mira
NordVault Staking Launchscheduledomnichannel9,7400
WC
Wella
Cart Recovery — LunaGlowlivewhatsapp4,2804,22143.0%$28K
MK
Mira
GulfPay Enterprise Upgradeliveemail1009951.0%$412K
WC
Wella