Last 30 days

Welcome back, Wella

Here's what's happening across all your client engagements today.

Revenue (30d)12.4%

$1,284,200

Active Customers8.2%

487,211

Messages Sent22.7%

4,218,400

Avg CTR3.1%

18.4%

Revenue over time

All channels · all workspaces

AI Insights

3 new

VIP cohort showing 14% drop in WhatsApp engagement

high

Suggested action: shift to push notifications for users under segment 'High Rollers · Dormant 7d'.

Est. $48K recovery in next 14 days

Best send time for Crypto vertical drifted to 14:00 GST

medium

Open rate improvement of +18% observed when shifting Crypto sends from 09:00 to 14:00 over last 7 days.

Auto-applied to 3 active campaigns

New high-converting segment detected

low

Users who opened ≥3 WhatsApp messages in last 14d converted at 4.2× baseline. Sample size: 14,820.

Save as segment 'Hot WhatsApp Engagers'

Channel performance

30d

WhatsApp1842K

CTR 24.8%Above benchmark

Email1621K

CTR 16.2%On benchmark

Push482K

CTR 22.4%Above benchmark

SMS218K

CTR 8.1%On benchmark

In-App55K

CTR 38.4%Above benchmark

Revenue by industry

30d

Gaming$484K

18.4%

Crypto$313K

24.7%

Fintech$198K

12.1%

Payments$142K

8.4%

Loyalty$92K

6.8%

Commerce$54K

2.1%

Recent activity

View all

VIP Reactivation campaign delivered to 2,791 customers

2m ago

AI flagged 142 high-LTV customers as churn risk

8m ago

New segment 'Crypto Whales' synced — 1,284 contacts

14m ago

Journey 'Welcome Series' triggered 482 new entries

22m ago

Zoho CRM sync completed — 3,840 records updated

41m ago

Ramadan Loyalty Boost concluded — $218.9K revenue

1h ago

Active campaigns

4 live · 1 scheduled

Campaign	Status	Channel	Audience	Delivered	CTR	Revenue	Owner
VIP Reactivation — Q2	live	omnichannel	2,840	2,791	40.2%	$184K	WC Wella
AurelionX Welcome Series	live	email	18,450	18,091	27.0%	$67K	MK Mira
NordVault Staking Launch	scheduled	omnichannel	9,740	0	—	—	WC Wella
Cart Recovery — LunaGlow	live	whatsapp	4,280	4,221	43.0%	$28K	MK Mira
GulfPay Enterprise Upgrade	live	email	100	99	51.0%	$412K	WC Wella