Quiet operators behind some of the region's most ambitious brands.
Founded in Dubai in 2017, WELSGLOBAL Management Consultancies started as a boutique digital agency for high-stakes verticals. Today we build and operate the engagement platform that powers our clients' growth.
Our story
WELSGLOBAL was founded in 2017 by Wella Cancamo Mañabo with a simple thesis: the verticals that need sophisticated customer engagement the most — gaming, crypto, regulated fintech — are the ones the big platforms refuse to serve. We started small, building bespoke automation for a handful of ambitious operators across the Gulf.
By 2023 we were running campaigns for clients across MENA, Europe, and Asia — but stitching together third-party tools at every step. Restrictions kept changing. Vendors kept turning away accounts. We were doing the work but losing the leverage.
In 2026, that ends.We're building our own platform — purpose-built for the operators who've always been with us. AI-first. Compliance-ready. Owned end-to-end.
The team behind the platform
Dubai-based operator since 2009. Built WELSGLOBAL from a boutique agency to a multi-region platform business.
Former lifecycle lead at three regional fintechs. Specializes in cross-channel orchestration.
Designs and ships customer journeys across regulated verticals. Loyalty program architect.
PhD in applied ML. Leads the predictive segmentation and churn modeling work.
Visit us in Dubai
WELSGLOBAL operates from Jebel Ali — Dubai's strategic gateway between the Gulf, Europe, and Asia.
The Offices · Jebel Ali · Dubai, UAE